Job Title: Digital Marketing Manager

KL Software Technologies (“KLST”) is looking for a Manager/ Senior Executive – Digital Marketing – for full-time employment only (www.klstinc.com).  This role requires a proactive individual who can execute high-impact marketing campaigns, create compelling content, manage ad campaigns, and optimize digital experiences across platforms. This is a full-time opportunity to work in a fast-paced, innovative environment that values creativity, collaboration, and data-driven growth.

URL: www.klstinc.com/legal101/, www.klapper.ai, www.netdocshare.com, www.imdocshare.com
Job Title: Digital Marketing Manager
Location: India (Remote)

Key Responsibilities:

1. Digital Marketing Campaign Support

• Collaborate with cross-functional teams to plan and execute digital marketing strategies that span web, social,
  and email platforms.
• Drive brand awareness and lead generation by supporting end-to-end campaign lifecycle including strategy,
  content, launch, and performance tracking.
• Ensure timely website updates and digital asset alignment with SEO best practices to enhance discoverability and
  engagement.

2. Content Creation & SEO Optimization

• Write, edit, and publish digital content such as blogs, landing pages, web articles, social posts, and case
  studies.
• Use SEO tools and keyword research to optimize all content for search engines, ensuring increased visibility and
  organic traffic.
• Regularly analyze content performance (CTR, bounce rate, time on page) and adapt strategy to maximize user
  engagement and conversion.

3. Social Media Management & Paid Ad Campaigns

• Conceptualize and produce short-form video content tailored to platforms such as YouTube Shorts, TikTok,
  Instagram Reels, and Facebook Stories.
• Maintain a consistent publishing schedule across all major social media platforms using tools like Zoho Social,
  Hootsuite, or other platforms.
• Design and manage paid social media advertising campaigns across Meta (Facebook/Instagram), LinkedIn, YouTube,
  and TikTok:
• Define audience segments, budget allocations, and campaign objectives.
• Create ad creatives and copy optimized for each platform and audience type.
• Conduct A/B testing on ads to measure effectiveness and refine creative direction.
• Monitor key performance indicators (e.g., CPC, CTR, engagement rate, ROAS) and provide insights for
  ongoing optimization.
• Stay updated with platform algorithm changes and emerging ad trends to maintain competitive edge.
• Continuously suggest new social strategies and creative formats to strengthen brand visibility and
  audience engagement.

4. Event Marketing Support

• Contribute to the planning and execution of company presence at trade shows, exhibit booths, and partner events.
• Coordinate logistics, design promotional materials, and support onsite brand activations.
• Help drive digital pre-event and post-event engagement through targeted email, social media, and landing pages.

5. Email Marketing & Ad Campaign Execution

• Assist in the creation and deployment of targeted email campaigns using platforms such as HubSpot, Mailchimp, or
  Zoho.
• Build segmented email lists and optimize campaign performance through testing subject lines, content, and CTAs.
• Support setup and monitoring of search and display ad campaigns on Google Ads and paid campaigns on LinkedIn and
  Meta platforms.

6. Analytics, Reporting & Optimization

• Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager) to measure campaign
  success and digital traffic behavior.
• Generate weekly and monthly performance reports outlining key metrics, insights, and actionable recommendations.
• Use data-driven learnings to refine targeting, content, and delivery mechanisms for continuous improvement.

Key Qualifications:

• A minimum of 3 years’ work experience in Digital marketing (primarily Social Media Marketing).
• Certification/Degree in Digital Marketing and ability to understand IT Services and Products.
• Understanding of SEO, content marketing, and social media platforms.
• Familiarity with Google Analytics, Google Ads, and social media management tools is a plus.
• Strong writing and communication skills with an interest in IT and technology trends.
• Creative mindset with the ability to generate new ideas for engaging content.
• A go-getter attitude with a willingness to learn, grow, and take ownership.

Only direct candidates are requested to send your resume to [email protected]. Please note that we will not
accept candidates from any 3rd party agencies!

Other “Nice to Have” Skills:

• Hands-on experience with digital marketing tools such as Google Analytics, Google Tag Manager, and marketing
  automation platforms (e.g., HubSpot, Zoho, or other platforms).
• Familiarity with cloud-based content management and collaboration platforms such as WordPress, Adobe Experience
  Manager, and Microsoft Cloud (especially Azure-based marketing integrations).
• Exposure to AI-powered marketing technologies and tools (e.g., ChatGPT, Jasper AI, or copy optimization
  platforms) integrated with CRM systems.
• Strong understanding of SEO/SEM best practices and algorithm updates across platforms such as Google, Bing, and
  YouTube.
• Knowledge of Microsoft Power Platform (Power BI, Power Automate) for marketing data visualization, reporting,
  and process automation.
• Familiar with Am Law systems and applications.

About KLST:

KL Software Technologies was founded in 2003 with the vision of building mobile-first digital innovations that provide
secure, intuitive, and consistent user experience across smarter interfaces. As a Global Systems Integrator, we focus on
delivering services and building mobile-first products on Microsoft on-premises, cloud, and hybrid platforms namely
Microsoft 365 SharePoint Online, SharePoint 2016 / 2019, Teams, Azure, Microsoft Dynamics CRM Online and Salesforce. Our
hybrid mobility services group provides enterprise mobile app development using Angular / Ionic and Microsoft Xamarin
Framework targeting Windows, iOS, and Android mobile platforms. You can learn more about KLST products and services via
our website www.klstinc.com/whyklstforlegal

Our motto is to deliver innovative mobile-first Technology solutions for your business problems using our Industry
specialization, Solution Accelerators and agile project development methodology focused on the highest levels of
customer satisfaction. We strive for excellence and focus on being the “TRUSTED IT ADVISOR” for our clients. This elite
status with our clients has helped us grow into diversified industries, such as Legal & Professional Services, and
Telecommunications.

Our People are our single greatest asset, and the global group is founded on the “PEOPLE READY” vision. Our Microsoft
certified technical team members sit as part of various advisory councils as well as participate in Microsoft Early
Technology Adoption Programs. KLST group also engages Microsoft Valuable Professionals to perform high end consulting,
solution architecture and best practices work around SharePoint, Teams, Azure, Microsoft CRM Online, DocuSign and
Salesforce technologies.

KLST offers a fun-filled workplace that helps our employees innovate and while enjoying highly competitive benefits such
as:

• Dedicated weekly hours for self-education/career advancement
• Flexible Work from Home
• Paid Vacation, Paid Sick and Personal Leave and Holidays

Selected candidates will be asked to complete a background check including driving record, education, employment, and
criminal records before commencing work.

For more information about our employee benefits, please visit the careers section of our website www.klstinc.com/careers or write to us at [email protected]

KLST is an equal opportunity employer and considers qualified applicants for employment regardless of race, gender, gender identity, gender expression, age, color, religion, disability, veteran’s status, sexual orientation, or any other protected factor.